Rumsfeld speaks out on the American mainstream media
The great Hugh Hewitt interviewed Secretary of Defense Donald Rumsfeld today and Rummy had some interesting things to say about the American Mainstream Media — or the Drive-by Media as Rush calls them. Here are some excerpts from a transcript provided by Radio Blogger:
This is the first war that’s ever been conducted, in the 21st Century, in an era of these new media realities, where you have the internet and 24 hour talk radio and news and bloggers and video cameras and digital cameras and instant communications worldwide. And the enemy understands that they can’t win a battle out on the battlefield in Iraq or Afghanistan. The only place they can win a battle is in Washington, D.C. So they have media committees, and they get up in the morning and figure out how they’re going to manipulate the American media, and they do a very skillful job.
…
And I’ll bet you that 12 1/2, or 12 3/4 of those 13 hours a day, I spend doing things instead of thinking about how I communicate, and what the message ought to be, and fighting the enemy on their level, against their media committees, and their active efforts at disinformation. And I probably ought to spend, and we here in the Department, ought to spend more time thinking about those messages, and how we can counteract the lies, because they are enormously successful. They can put out a lie, and then we’re asked the question is that true. And we can know we think it’s not true, but we have to be honest, and we have to be accurate. So we then have to spend two or three days trying to find out what the truth is, before we can rebut the lie. Well, the lie’s been around the world 15 times by the time we even get our boots on.
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