Subscribe to Stingray's FeedThis gives me the chance to use the new Dinosaur Media Deathwatch graphic that I stole from Kate at Small Dead Animals.
From Advertising Age:
U.S. media employment in December fell to a 15-year low (886,900), slammed by the slumping newspaper industry.
...
Since media employment peaked in dot-com-infused 2000, media companies have eliminated one in six jobs (167,600).
Newspapers, TV and radio all cut staffing last year. The only media sectors to add jobs: magazines (up a meager 400 jobs) and internet media companies (up 9,200).
...
The big problem is newspapers, which account for half (82,800) of media jobs lost since 2000. One in four newspaper jobs have disappeared since newspaper employment peaked in 1990.
It’s a matter of
“push” meda = job loss and “new” media = job gain
“new” media means “net-centric”
If you’re a marketer, you better learn to be more of a statistician/IT savvy person.
www.marketing-consigliere.com